How to find a specific website or webpage
The internet is a vast and sprawling landscape of information, with billions of webpages covering everything from news and entertainment to academic research and personal blogs. But what happens when you’re looking for a specific website or webpage? In this post, we’ll share tips and tricks for finding the information you need on the internet. Using a Search EngineOne of the easiest ways to find a specific website or webpage is to use a search engine like Google, Bing, or Yahoo. Simply type in a few keywords related to the information you’re looking for, and the search engine will provide a list of relevant websites and webpages. To increase your chances of finding the right information, try to be as specific as possible when entering your search terms. Browsing DirectoriesAnother option for finding a specific website or webpage is to browse through online directories. These directories are organized by category and provide a list of links to websites related to a specific topic. Some popular online directories include DMOZ, Yahoo Directory, and Best of the Web. Using Social MediaIf you’re looking for a specific website or webpage related to a particular person or organization, try using social media. Many businesses, individuals, and organizations have a presence on social media platforms like Twitter, Facebook, and LinkedIn. Use the search function on these platforms to find accounts or pages related to the information you’re looking for. Searching Your Browser HistoryIf you’ve visited a specific website or webpage in the past but can’t remember the URL, try searching your browser history. Most web browsers allow you to search your browsing history by entering keywords related to the websites or webpages you’ve visited. ConclusionFinding a specific website or webpage on the internet can be a daunting task, but there are many tools and techniques available to help you narrow down your search. Whether you’re using a search engine, browsing online directories, using social media, or searching your browser history, there are many ways to find the information you need. By using these strategies, you’ll be able to locate the website or webpage you’re looking for quickly and easily. If you’re wondering how EWR Digital grow your business reach out or keep reading!
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Mastering Website Navigation: How to Navigate Menus and Sub-MenusAre you tired of feeling lost and frustrated when trying to navigate a website’s menus and sub-menus? Fear not! In this post, we’ll share tips and tricks for efficiently using website menus and sub-menus to quickly find the information you need. From understanding common menu structures to using keyboard shortcuts, you’ll learn everything you need to know to become a pro at navigating any website. So whether you’re a beginner or a seasoned web user, read on to discover the secrets of mastering website navigation. Understanding website menu structureOne of the first things to understand about website menus is their structure. Most menus follow a hierarchy, with main categories listed across the top or down the side of the page, and sub-menus appearing when you hover or click on a main category. By understanding this structure, you can quickly get a sense of how a website’s menus are organized and where to find the information you need. Using keyboard shortcutsAnother helpful tip is to use keyboard shortcuts. Many websites have keyboard shortcuts that allow you to quickly navigate to different sections of the site. For example, pressing “Ctrl + F” on a Windows computer or “Command + F” on a Mac will bring up a search box, allowing you to quickly search for specific content on the page. Experimenting with different menu optionsFinally, it’s important to remember that every website is different, so what works for one site may not work for another. If you’re having trouble finding what you need, don’t be afraid to experiment with different menu options and see what works best for you. For example, some websites have drop-down menus that expand to reveal additional options, while others have a separate menu icon that opens a menu drawer. Some websites also have a search bar that can be used to find specific information. By trying different menu options, you can find the most efficient way to navigate the site. ConclusionBy using these tips and tricks, you can become a master of website navigation and quickly find the information you need on any site. So next time you’re feeling lost in a sea of menus and sub-menus, remember these tips and navigate your way to success. If you’re wondering how EWR Digital grow your business reach out or keep reading!
Via https://www.ewrdigital.com/blog/mastering-website-navigation-how-to-navigate-menus-and-sub-menus 5 B2B Marketing Stratgies That Work
As a B2B company, your marketing strategy should focus on reaching the decision-makers of other businesses. B2B marketing requires a different approach than B2C marketing, as the target audience is different, and the sales cycle is usually longer. In this blog post, we will discuss some of the best B2B marketing strategies and provide examples of companies that have successfully implemented them. One of the key aspects of B2B marketing is understanding the unique needs and challenges faced by businesses in different industries. This requires a deep knowledge of market trends, industry regulations, and competitive landscapes. To effectively reach decision-makers within other companies, B2B marketers often use a variety of channels such as email campaigns, social media advertising, trade shows and events. They may also leverage content marketing strategies to create informative blog posts or whitepapers that showcase their expertise in specific areas. Another important aspect of B2B marketing is measuring success through metrics like lead generation rates or conversion rates. By tracking these metrics over time, companies can refine their strategies to better target potential clients and improve overall ROI. Overall, successful B2B marketing involves building strong relationships with other businesses based on trust and mutual benefit. It requires an ongoing commitment to providing value-added services that help solve real-world problems for your customers while positioning yourself as a trusted partner they can rely on for years to come!
Content Marketing:Content marketing is a strategy that involves creating valuable, informative, and educational content to attract and engage your target audience. The content marketing could be in the form of blog posts, whitepapers, eBooks, webinars, or podcasts. The idea behind content marketing is to provide your target audience with valuable information that addresses their pain points, challenges, or interests. Content Marketing Example:HubSpot, a leading inbound marketing and sales platform, is a great example of a company that has successfully implemented content marketing. They offer a variety of free resources, including blog articles, eBooks, and webinars, that help their audience improve their marketing and sales strategies. By providing valuable content, they attract potential customers and establish themselves as thought leaders in the industry.
Account-Based Marketing:Account-based marketing (ABM) is a targeted marketing approach that focuses on specific accounts or companies. This strategy involves identifying a set of high-value accounts and tailoring your marketing efforts to meet their specific needs. ABM requires a deep understanding of the target account’s pain points, challenges, and business goals. Account-Based Marketing Example:Terminus, an ABM platform, is an excellent example of a company that has successfully implemented this strategy. They use personalized advertising, direct mail, and social media marketing to target specific accounts. By tailoring their marketing efforts to meet the specific needs of each account, they have been able to increase engagement and conversion rates.
Social Media Marketing:Social media marketing involves using social media platforms to promote your brand, engage with your audience, and generate leads. The key to successful social media marketing is to identify the right platforms for your target audience and create content that resonates with them. Social Media Marketing Example:Hootsuite, a social media management platform, is a great example of a company that has successfully used social media marketing. They use a variety of social media platforms, including LinkedIn, Twitter, and Instagram, to promote their brand, engage with their audience, and generate leads. By providing valuable content and engaging with their followers, they have been able to establish themselves as thought leaders in the industry.
Email Marketing:Email marketing is a strategy that involves sending emails to your target audience to promote your brand, products, or services. The key to successful email marketing is to create engaging content that resonates with your target audience. Email Marketing Example:Litmus, an email marketing and analytics platform, is a great example of a company that has successfully used email marketing. They send regular newsletters, product updates, and educational content to their subscribers. By providing valuable content and engaging with their audience, they have been able to increase their email open rates and click-through rates.
Influencer Marketing:Influencer marketing is a strategy that involves partnering with influential people in your industry to promote your brand, products, or services. The key to successful influencer marketing is to identify the right influencers for your target audience and create content that resonates with them. Influencer Marketing Example:Salesforce, a leading customer relationship management (CRM) platform, is a great example of a company that has successfully used influencer marketing. They partnered with Neil Patel, a well-known digital marketing influencer, to promote their CRM software. By partnering with an influential person in their industry, they were able to reach a wider audience and increase their brand awareness.
Analytics and TrackingTracking your analytics is an essential part of any successful B2B marketing strategy. It allows you to measure the effectiveness of your marketing efforts, identify areas for improvement, and make data-driven decisions. One important aspect of analytics tracking is conversational analytics, which involves monitoring the conversations that take place between your sales team and potential customers. By analyzing these conversations, you can gain valuable insights into customer pain points, objections, and preferences, which can inform your marketing messaging and tactics. Additionally, conversational analytics can help you identify trends in your sales process, such as common objections or frequently asked questions, and adjust your marketing approach accordingly. Ultimately, tracking your analytics, including conversational analytics, is crucial for optimizing your B2B marketing strategy and driving meaningful results for your business. Curious how EWR Digital can help your B2B business? Then contact us today for more information. Via https://www.ewrdigital.com/blog/b2b-marketing-strategies-that-work How to Refine Search Results: Finding Exactly What You’re Looking ForSearching the internet is an incredibly useful tool for finding information, but with so many results returned for even the simplest of queries, it can be challenging to find what you’re looking for. Fortunately, there are ways to refine your search results and narrow down the information to the most relevant and useful. Here are some tips for refining your search results to find exactly what you’re looking for.
Be specific with your query:One of the most important things you can do to refine your search results is to be specific with your search terms. Instead of searching for a broad topic, try to narrow it down to a specific question or term. For example, if you’re looking for information on vegan recipes, try searching for “easy vegan dinner recipes” instead of just “vegan recipes.” This will help to eliminate irrelevant results and focus your search on what’s most important to you.
Use advanced search operators:Advanced search operators are special commands that you can add to your search query to get more specific results. For example, you can use quotation marks around a phrase to search for an exact match, or use the “site:” operator to search only within a specific website. Other advanced search operators include the “intitle:” operator to search for pages with specific words in the title, and the “filetype:” operator to search for specific file types.
Experiment with different search engines and tools:While Google is the most popular search engine, there are many other options available that may provide better results for your specific needs. Additionally, there are specialized search engines and tools available for specific types of information, such as academic research or job listings. Don’t be afraid to experiment with different search engines and tools to find the one that works best for you.
Use filters:Many search engines allow you to filter your search results based on specific criteria, such as date, location, or file type. These filters can help you narrow down your search results and find the most relevant information. By using these strategies and tools, you can refine your search results and find exactly what you’re looking for with greater ease and efficiency. So next time you’re searching the internet, try out these tips and see how they can help you find the information you need.
Example of how these tips might work in the context of internet marketing:Let’s say you’re looking for information on the latest SEO trends to help improve your website’s search engine rankings. You start by typing “SEO trends” into your search engine of choice (let’s use Google for this example).
By using these strategies, you can refine your search results and find exactly what you’re looking for in the world of internet marketing. Instead of sifting through countless irrelevant results, you can quickly find the information you need to stay up-to-date with the latest trends and improve your online presence. If you’re wondering how EWR Digital grow your business reach out or keep reading!
Via https://www.ewrdigital.com/blog/how-to-refine-search-results Effective digital marketing strategies can help businesses attract new customers, generate leads, and increase revenue. However, deciding whether to hire a digital marketing agency or build up your in-house team can take time and effort that many business owners might not have. Both options have pros and cons, and businesses must evaluate which option will work best. While there is not one single answer for all business owners, there is a single answer for your business. This article will discuss our top four benefits of hiring a marketing agency over hiring an in-house team.
![]() Experience and ExpertiseMarketing agencies specializing in digital marketing will have a team of experts with years of experience in your industry. These experts have worked with various clients across different sectors and have a wealth of knowledge and expertise to offer. They should also have a portfolio of work completed and reviews from work completed that you can use to check up on their skills and experiences. When you hire a fully staffed marketing agency, your business will gain access to its unique expertise and experience. AN IN HOUSE TEAM CAN BE TIME CONSUMINGWhile it is perfectly acceptable to build an in-house team, it might take some time to reach the level of a professional digital marketing agency. To start an in-house team, businesses must recruit and train employees. They will never have the same proficiency, expertise, and experience that a marketing agency can bring your business. Hiring A Marketing Agency Is Cost-EffectiveObtaining the proficiency and skill level that an agency has when you hire them will not only take time but also cost money. Hiring a marketing agency can be a cost-effective option for businesses, especially small and medium-sized enterprises. When you hire a marketing agency, businesses only pay for the services they require and do not have to worry about overhead costs associated with maintaining an in-house team. These costs can be high, and as a business, you don’t need to worry about paying for anything other than the digital marketing services in your contract. AN IN HOUSE TEAM CAN GET EXPENSIVEWhile many businesses have transitioned to remote services and cut a lot of overhead, that still needs to negate how much it costs to build a professional in-house team. Companies must cover all the costs associated with recruiting, training, and retaining employees, which can be a significant financial burden. This also doesn’t even begin to touch salaries, benefits, and other incentives, which can add up quickly. As a result, these in-house teams can be cost-prohibitive, especially for businesses that are just starting. Flexibility with Hiring a Digital Marketing AgencyMarketing agencies offer businesses the flexibility they need to adapt to changes in the market. Agencies are well-equipped to handle different marketing needs and can quickly scale their services up or down based on specific requirements. For example, if a business needs a single campaign to launch a new website or service, a marketing agency can quickly create a marketing campaign to promote it. AN IN HOUSE TEAM SLOWS DOWN THE PROCESSYour in-house team might have a different level of flexibility than your hired agency. As a result, not only will your in-house team be limited in terms of skills, resources, and time, but with limited resources, they will have to compete with barriers that make it challenging to adapt to changing market conditions quickly. Agencies Have Access to the Latest Technologies and TechniquesMarketing is an ever-evolving field. To compete, businesses must stay up-to-date with the latest technologies and techniques. However, even this alone is enough for many companies to rely on agencies to work for them. The latest tools and resources can add up for businesses, and many marketing agencies are proficient with these tools and have the costs built into their pricing structure. Companies can take advantage of these resources by hiring a marketing agency and staying ahead of the competition. IN HOUSE TEAMS CAN BE CRIPPLED BY NEW TOOLS AND TECHNOLOGYFrom buying the latest SEO tools like SE Ranking to managing rankings in the SERPS or understanding how to put together a paid media campaign – in-house marketing companies will need to dump a lot of time and effort into learning and executing marketing tools. The cost adds up, and while some of these tools might be free or inexpensive, the debilitating costs come with the time it takes to maintain and use the tools to move a marketing campaign forward. Agencies remove in-house bureaucracy.Companies removing projects from their in-house teams can skip any red tape or bureaucracy that can stall projects. Adding an agency into the mix will take the project in-house and streamline the work to other teams who might be more agile and responsive to the marketing process. Removing projects from the internal team, which might have bureaucratic barriers, can also increase collaboration and communication with the agency working on the project, leading to greater innovation and improved decision-making. Choose EWR Digital When Hiring a Marketing AgencyIf you have decided to stop in-house work and hire a marketing agency, you have some work ahead. Picking the right agency for you will depend on your business goals, and the agency you work with should work for, not against you. So seek out an agency that offers services within the niche you are looking for, has excellent reviews and case studies, and start shopping around. If you want to take some guesswork out of finding an agency for your business, start with EWR Digital. EWR Digital is a nationally recognized full-service digital marketing agency that delivers clients services such as digital strategy, SEO, web design, paid media, branding, video production, and more. EWR works closely with clients, large and small, to create digital and omnichannel strategies and creative content that delivers results. To learn more about how EWR Digital can help your business, call or contact us online today to discuss your needs. Via https://www.ewrdigital.com/blog/benefits-hiring-marketing-agency Corporate video production has become an extremely popular way for both individuals, organizations, and even non-profits to boost the image of their brand and to reach a wider target audience. In fact, YouTube is becoming such a popular channel that many businesses are using videos as their primary means of engaging potential customers. If you’ve heard about the power of videos, then you may be considering making a few of your own. Before you create a new video, however, you need to understand the power of corporate video production strategies and what they can do for your business. This article goes in-depth with why you need to implement a strategy for your corporate video marketing needs. Keep reading to learn more! ![]() 1. Corporate Video Production Methods Help Us Satisfy All AudiencesMany companies are always quick to say you’re going to deal with a tough crowd when it comes to marketing, but we think the real word here is “picky.” After all, everyone is different in their way, and you need to make content that can reach everyone to cast the widest net for a potential audience. As powerful as words are, there are some people who simply aren’t going to want to read the blogs that you write. That being the case, you can create a video for those who enjoy watching instead of reading. By being inclusive to video lovers, you’re bound to have a greater influence on a larger amount of people, and you’ll see an increase in your customer interaction and sales. 2. Google Loves Video, and You Should TooGoogle didn’t take in YouTube to watch cat videos. They realized the importance of videos in the modern world, and they wanted to make sure they embraced this trend. It’s about time for you to embrace it as well. As a business, you already know about Google’s algorithms and how they can determine your likelihood of being found in a search. What you didn’t realize was that having a video on your site would drastically increase the chances of you being discovered in a search. In other words, by creating videos, Google will have your back and help you to get noticed when a potential customer searches for your goods. ![]() 3. Video Is Easy to Share (And That Helps You)Videos are not only easy for people to watch on your site, but they can also share those videos with others, too. If a potential client views your videos and finds that they like what they see, it’s much easier for them to share their findings with their friends than if they tried to copy and paste your blog. This ease of sharing will allow more people to be aware of your business and its wares, meaning you’ll be able to speed up your SEO results and have plenty more clients coming your way. Let’s Get You StartedNow that you know the benefits of having a strong corporate video production strategy, you need to know who can help you start building the videos for your company. We can help you to do just that. At EWR Digital we pride ourselves on our ability to help companies like yours to succeed. We offer help in videography, web design and development, SEO, and more. Make sure to check out our site to learn more, or reach out to us if you’re ready to receive our services. We look forward to hearing from you!
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Via https://www.ewrdigital.com/blog/3-reasons-why-a-corporate-video-production-strategy-is-best-for-business 5 Cool Places to Shoot Video in Houston, TxEvery brand has a story to tell, and by branding your company through commercial videography, anyone viewing it will then know what makes your company unique compared to your competitors. On top of that, if your brand is local, you might assume that a good way to capture their attention is to shoot the marketing video in front of a prominent location or landmark. Luckily, if you’re from Houston, there’s a lot of places to choose from! 1. HERMANN PARK![]() This is a 445-acre park where you will almost see all that Houston has to offer in just one spot ranging from the Hermann Park Golf Course, the Houston Garden Centre, the Houston Museum of Natural Sciences, and the Houston Zoo. 2. BUFFALO BAYOU PARKThere are many attractions in this park, including natural landscapes, hiking and walking trails, a tributary, a dog park, a skateboarding park, and a nature-inspired playground and picnic pavilion. Inside there’s Eleanor Tinsley Park, and you can see the Houston skyline from this location, perfect to use in the background. 3. DISCOVERY GREENDowntown’s premier green space, the Discovery Green, includes 12 acres and is surrounded by the George R. Brown Convention Center, hotels, and downtown sports arenas. This space is also known as “Downtown’s New Backyard.” 4. THE GALLERIA![]() The Galleria, stylized ‘TheGalleria’, is an upscale mixed-use urban development and shopping mall located in the Uptown District of Houston. This is Texas’ largest and most luxurious shopping destination with more than 400 stores. 5. THE WILLIAMS TOWER WALLThe Williams Tower Water Wall a multi-story sculptural fountain that sits in the uptown district of Houston. The fountain and its park were built as an architectural amenity to the adjacent tower, which makes for a great backdrop. Landmarks Aren’t Always Helpful in Guiding Local Customers to You![]() These places or locations are perfect for figuring out where you find yourself in this HUGE city of Houston at any moment, but they may not be the best way to locate you and tell your story. There are so many factors in the commercial videography production phase that can go wrong, such as street noise, cars, sirens or emergency vehicles, random people walking in the shot, anything that can ruin the perfect image. You need to connect with your customers, engagingly and emotionally. The Importance of StorytellingStories provide meaning, background, and summons a sense of purpose. Most customers are more receptive to stories rather than facts or data as stories help us relate, empathize, and remember. It’s because of this that more businesses are increasingly recognizing the importance of storytelling in video. But what makes you different from the rest? Everyone is unique in their way, and we find creative and efficient ways to deliver an interesting and engaging video that communicates your message effectively. A perfect example can be an “About Us” or “Corporate” video that gives you the freedom to communicate and to story-tell your unique brand. It’s the best way to capture the life and spirit of your business authentically and honestly. We can set up a shoot in our EWR has a studio for a commercial videography, but we recommend to choose to shoot on site of your business since it will help your audience get the full experience. In addition to sharing the story behind your brand consistently across all communication, giving your customers the reasons why they should buy your service or product, why it exists, and why this matters is paramount. Once your audience knows, trusts, and likes you, they’ll more likely buy from you. At the very least, you’ll have created relationships with people who will become advocates for years to come. Every business owner has a vision and unique story and for their business, and we’re here to help you connect with your customers so they relate, empathize, and remember your story. Why Video?Videography should be your primary means. Video catches our attention by combining movement and sound. Sound and movement play a significant role in helping your audience retain your company’s message. Humans’ brains love video because we are naturally wired to retain visual and audible content, not like a page full of words. In fact, video consumption is big on the internet and has been climbing exponentially, and won’t slow down anytime soon. Cisco also predicts that online videos will make up more than 82% of all consumer internet traffic in 2022. Businesses using video grow company revenue 49% faster, year-over-year, than organizations without. So what are you waiting for? Our expert corporate video team can help make your vision come to life! Contact EWR Digital today for more information. Via https://www.ewrdigital.com/blog/cool-places-in-houston-to-shoot-commercial-videos Programmatic video advertising is a systematic way of running digital ads using algorithms to get the material distributed across target audiences. It is data-based and cost-efficient because it eliminates the guesswork commonly associated with traditional advertising, ultimately giving marketers more value for their advertising budget. Since programmatic video advertising relies heavily on consumer data, marketers must ensure that they have up-to-date and relevant information about the behavior of their target audience. This refers to purchase behavior related to their specific product and their media consumption habits, such as preferred content, narrative style, and chosen viewing platforms. Digital Marketing has been steadily gaining ground as marketers realize the higher value brands can get from online ads than traditional media channels. Allocation of resources is leaning more towards digital, already accounting for almost 65% of all ad spend in 2021. This is higher by 4% compared to the previous year and nearly 6% versus 2019. Growth Factors
One major factor that drives this growth is the e-commerce boom that occurred in the past 24 months as consumers avoided spending time outside their homes due to the pandemic. Another reason is that digital advertising has a lower entry cost than traditional advertising, allowing smaller businesses and retailers to run ad campaigns within their means. Aside from placements in e-commerce home pages and search results, digital ads also appear on platforms where the audience spends most of their time these days, such as social media. Marketing agencies predict that social media spending will soon outpace TV advertising in 2022. This is a huge opportunity for marketers to battle with competitors for audience attention and recall. However, this can also be time-consuming since there are more channels, platforms, and content to consider in digital advertising than traditional media. Fortunately, there are new applications that can aid marketers when it comes to digital advertising, and that is through programmatic advertising. Programmatic advertising is a more efficient way of booking and managing ads using automated processes. Algorithms are set based on relevant data, and the ad then targets specific user behavior that matches the advertiser’s consumer profile. More and more marketers have used programmatic advertising for their digital ad campaigns as it now accounts for 85% of total digital ad spend in the US, more than 80% in Europe, and almost 70% worldwide. To take advantage of this opportunity, marketers must be clear about the new patterns in consumer behavior, product consumption, and how they process and absorb information. Changes In Audience BehaviorMedia consumption has rapidly evolved in recent years, which has paved the way for new media and entertainment platforms. New media channels such as Telegram and Youtube premium gave audiences more power and control over what they see and hear since they can now get information on demand. In the first six months since the pandemic started, video streaming increased by 75% and captured a wider demographic than the expected younger segment only. In fact, viewers aged 55 and up comprise 25% of the total video streaming audience. More recently, more channels like Tiktok, Instagram reels, and Youtube shorts have risen in popularity. These new platforms push forward shorter videos that creators can churn out faster, presenting audiences with much more variety and quantity in terms of content. They also have a high conversion rate as many consumers claimed to have purchased products that they have seen in these channels. Tiktok, for example, has an almost 50% conversion rate and more than 100% organic reach for brands. With these changes, brands face a new challenge when competing for consumer attention. On top of finding ways to cut through the noise in these new media channels, they also have to produce more content faster while meeting higher video quality and entertainment value standards. Video As a Digital Advertising MaterialAs more audiences migrate to online media consumption, advertising in traditional media would not achieve the same effect as it used to. Thus, brands and advertisers need to shift their strategy to match the new expectation of consumers and be present in these new media channels. Aside from a shift in the placement of ads, the choice of ad material also plays a crucial role in increasing the reach and engagement for each ad. Video ads get better results most of the time because of their ability to capture the audience’s attention quickly. Brands also have more leeway to explain their message in videos than inert materials like posters or banners. But this does not mean that content is not as important because it is, perhaps even more so than before. The first two seconds of the video are especially crucial as audiences would skip or scroll over an ad that fails to keep them engaged. The main message and brand identity should also be presented at the start of the video to help improve brand recall even if the viewer does not finish watching the full video. Research agencies report that audiences are willing to watch longer video ads on social media platforms as long as they find the content engaging and relevant. This means that the message and video setting should be relatable and reflect their current reality. In addition, the quality of the visuals is another factor that can drive the viewer to watch the video ad until the end. What Are Programmatic Ads?In traditional advertising, a client has to go through several steps like briefing, reviewing proposals, negotiations, and other processes before an ad can even start running. Traditional advertising is very tedious and time-consuming, which can cause the brand to lose opportunities because in this digital age, timing is everything. In contrast, programmatic advertising provides a more systematic and efficient approach when making ad placements. It is similar to a marketplace where a buyer can directly purchase and secure ad space from a seller through a data management platform (DMP). The buyers, the advertisers, or digital marketing agencies, use the demand side platform (DSP) to bid for impressions. At the same time, publishers use the supply side platform (SSP) for auctioning off available ad spaces. Ad placement becomes more convenient, efficient, and cost-effective with this system because the software runs and manages ads. The software then uses algorithms based on web traffic and audience behavior, making the ad targeting work harder to generate impressions and create a better return on investment. Because programmatic advertising follows a system based on real data, less guesswork is involved. Marketers can get more accurate results on their ad performance. Detailed key performance indicators are clearly defined, metrics are accurately measured, and areas of improvement are quickly identified. This takes out the trial-and-error common in traditional advertising, thus resulting in better value for digital marketers. Advertisers also have more control as they can balance the amount they are willing to spend and their campaign objectives. Therefore programmatic ads have been disrupting the digital marketing space. In 2021, total spend for programmatic advertising has reached more than $150 billion, mainly coming from the US and closely followed by the UK and China. How To Run Programmatic Video AdsRunning programmatic ads are quite easy, but ensuring that they are successful is another matter. Because programmatic ads are automated and data-based, setting the right algorithm is key to high performance. Therefore, before starting a new campaign, marketers must first prepare the necessary information to serve as the programmatic ads’ foundation. Here are the most important contributors to having successful programmatic ads: 1. Identify Audience BehaviorBefore running an ad campaign, there must be current and relevant data on the target audience’s behavior. Even if it worked successfully before, outdated information could cause failure in the ad campaign, especially if there was a drastic shift in behavior. Marketers and advertisers should conduct new market research such as surveys and focus group discussions or purchase recently published reports from reputable marketing research agencies. Their digital marketing agency can also share industry benchmarks to serve as references when setting the algorithm for the programmatic ads. 2. Set Clear GoalsHaving the advertising goals outlined clearly from the beginning would allow the digital marketing agency to offer the best and most cost-effective solutions. Determine what type of awareness you want to achieve and what reaction you want to trigger in the viewers. Set a separate list for short-term and long-term goals, so the agency would know what to prioritize when setting up the programmatic ads. 3. Stay UpdatedEven though it is automated, a programmatic advertising campaign still needs to be monitored so that marketers get the best value from their ad budget. Whether the platform chosen is fully or partially automated, human intervention is still needed occasionally to ensure that the performance is on target. This way, adjustments could be quickly applied if results fall way below expectations, and further waste of money can be avoided. 4. Plan for A Strategic ContentAside from creating a video material that connects with the target audience, several other adjustments can be made to improve the ad performance. One example is placing the brand logo in the first five seconds of the video to increase recall. This way, even if the viewer decides to skip the ad, the brand name has already made an impression. Marketers must also prepare for the possibility that the viewers will see the ad while using a mobile device or not turn on the audio while watching. These things are common in the US as more than 80% of viewers watch videos without sound. Your content must be structured in a way that makes the message understandable when viewed across different devices, with or without audio. Lastly, a clear call to action must be included so that the audience knows what to do if they are interested in the brand. If links are added to the video, these must be relevant and aligned with the video content. 5. Ensure Brand IntegrityThere have been instances when the set algorithms of programmatic ads have led to placements in websites that can damage the brand’s integrity, such as those that promote fake news, libelous claims, or conspiracy theories. Damage to a brand’s integrity can be prevented by setting up a demand-side blacklist to block out inappropriate sites. A whitelist can also be created to specify only the sites where the ad is supposed to appear, although this will significantly restrict the ad reach and may increase the cost per view. Consumer privacy is also an issue when it comes to some programmatic ads. Consumer privacy can potentially lead to serious issues in brand integrity and cause brands to lose the trust of their consumers. Marketers must then work closely with their digital marketing agency to ensure that the ads they run do not violate privacy regulations. Types Of Programmatic Video Ads and Available MetricsSeveral options are available to marketers who want to run programmatic video ads. One is an In-stream video ad, which appears within the video being watched and is placed either at the start, the middle, or end of the material. Ads that appear at the beginning, called the pre-rolls, are the most expensive since they have the highest viewing probability. Another type of video ad is the Outstream, which is not linked to other video materials. Instead, it is placed on web pages, giving advertisers more reach since the ad is not restricted to video content alone. Outstream ads can be placed on website banners, inside gaming platforms, or inserted between paragraphs. The performance of programmatic video ads can be measured in different ways, mainly depending on the campaign goals. View count measures the number of people that have seen the ad. While it does not mean that the video was viewed in full, this is a good measure of the ad reach and is a good metric to use if the campaign objective is brand awareness. User engagement accounts for the level of interest that the video could generate in the target audience. User engagement measures the length of time the viewer watches the video, which indicates their affinity with the brand or video ad content. Viewers that showed high engagement can be re-targeted in future ads since they are the ones who are most likely to be attracted to the brand. If a link was included in the video ad, the number of viewers who checked it out could be gauged through the click-through rate. Getting high click-through rates means that the video ad was persuasive and the call to action was attractive to the viewer. If they take it a step further and proceed with the action needed, such as a purchase, subscription, or filling out a form, this is shown through the conversion rate. Some video ads are not set to autoplay and need viewers to click play to watch the material. This is measured by the play rate, which indicates the viewer’s interest in the content and the effectiveness of the ad title or the thumbnail used. Corporate Video Production & Paid Media Made EasyEWR Digital is a Full-Service Video Production Company & Paid Media Agency that’s simplified the production and editing process. Whether you need a video to enhance your virtual storefront, create corporate training videos, or need a creative post-production team to level up your internal videos, give us a call. Via https://www.ewrdigital.com/blog/a-guide-to-programmatic-video-ads Want to get your business noticed? Try SEO marketing.If you’re unsure how to do it, you can always hire an SEO marketing specialist to assist and guide you. So what’s the aim of SEO marketing? To increase traffic to a certain website. Your web traffic is made up of prospective clients and current customers that visit your site. It’s so important to work hard on creating that traffic and making it happen. It is not an uncommon happening that a person has directed to a site by the results of a search engine entry or some type of redirection and they find themselves getting completely hooked on what they find. The bottom line here is that people might not be specifically looking for this certain site but are rather directed to it by it having been in the search engine’s 10 highest ranking sites. It is easy to understand the vital importance of having a high ranking when someone is on a search. There really can be little doubt that those sites ranked below the top ten are simply going to not be able to generate as many visitors. The sooner someone can find what they’re looking for on your site, the more likely it is they’ll stay on your site, and make a purchase there! This is why you want to raise your ranking position in search engine results. It moves you further up the line, making it more likely that someone will land on your site. SEO marketing stresses the importance of the content you use on your website. Keywords are extremely important when crafting that content. The result of all these efforts are very rewarding. Thе internet is a grеаt рlасе tо do buѕіnеѕѕ, whеthеr уоu’rе a rеtаіlеr selling a раrtісulаr lіnе оf рrоduсtѕ оr a ѕеrvісе рrоvіdеr mаkіng уоur lіvіng online. Thеrе іѕ, hоwеvеr, оnе аgе-оld рrоblеm wіth buѕіnеѕѕ that nеvеr ѕееmѕ tо gо аwау: реорlе wоn’t buу whаt thеу dоn’t knоw аbоut. Intеrnеt mаrkеtіng allows уоur buѕіnеѕѕ to rеасh a wіdеr bаѕе оf роtеntіаl customers. Great intеrnеt mаrkеtіng wіll brіng іn a ѕіgnіfісаnt numbеr оf clients, kеер thеm іntеrеѕtеd, аnd lead them to рurсhаѕе mоrе оf уоur рrоduсtѕ. It’s thе process оf buіldіng, grоwіng, аnd рrоmоtіng a buѕіnеѕѕ through оnlіnе асtіvіtу іnсludіng wеbѕіtеѕ, blоg posts, рrеѕѕ rеlеаѕеѕ, оnlіnе mаrkеt rеѕеаrсh, еmаіl mаrkеtіng, аnd other оnlіnе advertising. In оrdеr tо fully соmрrеhеnd thе hugе bеnеfіtѕ оffеrеd by thе internet mаrkеtіng рrосеѕѕ, іt іѕ dіffісult nоt tо drаw соmраrіѕоnѕ wіth оfflіnе mаrkеtіng mеthоdѕ, but you should note that оnе іѕ nоt a rерlасеmеnt fоr thе оthеr. Offline and online marketing go hand in hand. Intеrnеt mаrkеtіng аnd offline mаrkеtіng wіll bоth hаvе аn іmроrtаnt раrt tо рlау іn thе futurе оf аnу buѕіnеѕѕ, аѕѕumіng іt іѕ nоt рurеlу intеrnеt-bаѕеd. Read on to learn the bеnеfіtѕ of internet mаrkеtіng. Intеrnеt marketing іѕ where thе futurе lіеѕ fоr business. Sосіаl mеdіа in particular hаѕ grоwn drаmаtісаllу over thе lаѕt fеw уеаrѕ. Itѕ grоwth hаѕ been аѕtrоnоmісаl, аnd tоdау, mіllіоnѕ оf реорlе are роѕtіng mоrе іnfоrmаtіоn online thаn еvеr bеfоrе. It’ѕ hарреnіng аt lіghtnіng ѕрееd, wіth thоuѕаndѕ of роѕtѕ, tweets, аnd uрlоаdѕ оссurrіng еvеrу hour. Sосіаl mеdіа is mоrе еxtеnѕіvе thаn еvеr. It іѕ a vеrу ѕtrаtеgіс marketing рlаtfоrm thаt rеасhеѕ dіffеrеnt сulturеѕ, аgеѕ, rеlіgіоn, sexes, lосаtіоnѕ, interests, and more, which makes іt thе реrfесt vеhісlе tо rеасh аnd tаrgеt custom аudіеnсеs to асhіеvе your goals. Sосіаl media marketing іѕ nоt a mеrе mаrkеtіng аdd-оn or a blоggіng experiment. It іѕ nоt a justification fоr соnvеrѕаtіоnѕ, еngаgеmеnt, and whаtеvеr buzzwоrdѕ gеnеrаllу fіnd thеіr wау іntо a dіѕсuѕѕіоn аbоut ѕосіаl mеdіа. Mоrе thаn аnуthіng, a ѕосіаl mеdіа рrоgrаm іѕ nеіthеr ѕіmрlе nоr еаѕу. It іѕ nоt whаt mоѕt реорlе thіnk. A fullу dерlоуеd ѕосіаl media program іѕ a соmрlеtеlу integrated соmmunісаtіоnѕ mесhаnіѕm thаt аmрlіfіеѕ thе impact оf еvеrу funсtіоn wіthіn аn оrgаnіzаtіоn bу lеvеrаgіng thе роwеr оf humаn nеtwоrkѕ vіа social nеtwоrkіng рlаtfоrmѕ. A fully developed social media marketing program can actually protect a brand during a crisis, alert an organization’s decision-makers to new trends in consumer interests and sentiment, and influence hundreds of thousands of consumers to discover a business at a fraction of the cost of other forms of “traditional” media. Because mobile devices increasingly incorporate social media capabilities that go beyond simple texting, voice, and email, digital social networks now live on mobile devices, not just desktop computers. This matters because portability means both increased use and lower barriers of adoption. Because of this, the acceleration in global social media use is rewriting the way humans communicate, share ideas, recommend products, and connect with each other. Not being a part of this means not being a part of the world. Just as the telephone, email, and mobility could not be held at bay by companies reluctant to accept change, social media cannot be ignored either. The company that chooses to resist this latest step in the inexorable evolution of business will find itself having to work increasingly hard just to stay afloat. On the other hand, the company that chooses to adapt and implements a business-focused SMP has the opportunity to gain an advantage over its competition at very little cost and improve its position in the market. Lastly, many people at one time or another have wondered about pay per click. Pay per click (PPC) is a method used by people who want more traffic and to let more people know about their business. A person will do research on several keywords to see which one fits the profile best. The profile is a keyword that is not too general or broad but on the other hand not too targeted to where it has a very low search. Once the proper keyword selection has been determined using many other factors, they will be able to write a three-line ad. This ad will pop up on the screen to the side. The person who put the ad up will pay a certain price each time the ad is clicked. If you would like to earn more traffic and sales without losing money or time, take the opportunity to invest in something that will give you tenfold in return. Schedule and call with our team of experts today Via https://www.ewrdigital.com/blog/the-simplest-marketing-guide-youll-ever-read Push notification ads are an emerging trend in the mobile advertising sphere. Every ping, ding, and ting gets noticed by the user – fueled by the fear of missing out, these notifications can’t be ignored. Maybe it’s a WhatsApp message, maybe it’s Facebook. Maybe it’s Candy Crush – whenever a user installs a gaming app, they’ll get a notification that they should start playing again if they leave it alone for a few hours. They’re an important part of mobile advertising, alongside click-to-call ads, web banners, expanding ads, floating and news feed ads, and pop-up ads. Read on to learn how your business can use push notification ads. Push Notification Ads![]() Push notifications are commonplace, and using them for advertising is the next logical step. An advantage over traditional ad campaigns is that they are around until the user decides to interact with them. A pay per click (PPC) campaign may show up in a feed or within search results, but once it’s been scrolled past, it’s done. With push notification ads, there are 2 options:
If you’re in the middle of scrolling through your feed, you’ll most likely keep on going. With a push notification ad, it doesn’t matter if you keep on going as the ad is still there. You can either take an action to interact with the ad or take an action to dismiss the notification. VisibilityAnother positive factor in favor of push notifications is their visibility. You might miss the ad that appears in between search results, but a push notification is clear and hard to miss – even clearer than a banner ad. When the content of the notification is not visible, an icon will be displayed indicating there is a message to be dealt with, so it just can’t be ignored. In fact, the closest comparison you may find is with direct emails. Both marketing methods allow you to reach the user in a way that is obvious and can be dealt with when the user is ready, not just when the advertiser demands it. ![]() Mobile advertising gives advertisers a link to the younger generation who still check their email, but are more likely to communicate using messaging technology or social networks. Using push notifications avoids being tied in to an individual platform – what was big last week may not be this week. Geofencing![]() One final benefit of push notification ads on mobile devices is the ability to use geo-fence advertising. Simply put, a geo-fence is a virtual area surrounding a location or even a conference. When the mobile device enters that area, the push notification will be delivered – how appealing would it be to get a special offer for a restaurant when you’re standing right outside it? Learn More about Mobile Advertising from EWR DigitalReady to boost your business to new heights? Contact the experts at EWR Digital, a Houston-based internet marketing agency that’s been helping businesses grow since 1999. Simply click the button below to schedule a call. Mobile Advertising: Push Notification Ads | EWR Digital – Houston, TX Via https://www.ewrdigital.com/blog/mobile-advertising-push-notification-ads |
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