Pool Marketing: 8 Great IdeasPool company marketing can be tough, but a little creativity can take your pool business a long way. Check out these 8 excellent ideas for pool company marketing below. 1) RETARGET YOUR ADSIn pool company marketing, retargeting is crucial. Rather than waiting for your ideal audience to find you, you can meet them wherever they are online. Using Facebook’s Custom Audiences or Google AdWords, you can place a snippet of code on your site that drops a cookie in your visitor’s web history. Then, your ads will be displayed to people who have already expressed an interest in your business and hopefully drive them back for another look. 2) TAP INTO VIDEOYouTube is the second largest search engine in the world, so having video as part of your pool company marketing scheme can greatly increase your chances of being found online. Simple videos on pool cleaning and maintenance tips are highly searched and incredibly valuable to your audience. Placing your company’s logo in the bottom corner of the video and linking to your site in the description box can help drive more traffic to your site and increase your visibility. [An example of an informational video we created for one of our clients] 3) MAINTAIN A GOOD BLOGIt’s hard to deny the important role SEO plays in pool company marketing. These days, most people will Google a question before walking into a store and asking an expert. Answering those common queries will bump you up in search results and help you build trust with your target audience. Content Marketing is key to developing Expertise, Authority, and Trust. 4) USE INFOGRAPHICSInternet users like to obtain information as quickly as possible. To help make your text more engaging and easier to follow, try incorporating infographics into your site to explain complicated ideas. Not only are they visually appealing, but they’re easy to share on social media as well. An infographic is simply a large image full of information – or your information laid out in an attractive, visual format. Custom graphic design is more important than you know. No one says they would prefer “stock images” over professional and engaging custom graphic design, ever. ![]() 5) ASK CUSTOMERS FOR REFERRALS AND TESTIMONIALSWhen customers have a positive experience with you, don’t be afraid to ask them to talk about it. Word of mouth is one of the most powerful pool company marketing tools you can use. Good customer service is essential. Testimonials can be shared on social media, added to your site, or you can even offer a discount or perk to those “refer a friend”. Testimonials are really crucial for a pool company due to several reasons:
Overall, testimonials are a powerful marketing tool for a pool company as they establish trust, showcase expertise, influence decision-making, differentiate from competitors, and enhance the company’s online presence. By leveraging positive customer experiences, a pool company can build a strong reputation and attract more customers. ![]() 6) ASK YOUR AUDIENCE TO INTERACT WITH YOUSocial media works best when it’s a two-way conversation. Invite your audience to interact with you on Facebook and Instagram by asking questions, inviting them to tag you in their posts, and offering online-only specials or competitions. ![]() 7) USE INSPIRATIONAL QUOTES ON SOCIAL MEDIAInspirational quotes can be a bit cheesy, but when done right, are shared much more often than any other kind of post on social media. Posting images featuring quotes about summer fun, family time, or relaxation can help your audience associate your business with these positive themes and do wonders for your pool company marketing plan. 8) HIRE EWR DIGITAL AS YOUR POOL COMPANY MARKETING SERVICEFinally, you should hire an expert marketing service. It’s hard to keep up with quality pool marketing on your own. If you’re looking for an expert in pool business SEO or other marketing services, EWR Digital can help. Contact us today and request a 20-minute call with one of our experts. 8 Brilliant Pool Company Marketing Ideas | EWR Digital – Houston, TX Via https://www.ewrdigital.com/blog/8-brilliant-pool-company-marketing-ideas
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