You’re business has been doing pretty great, thanks in part to the great team you have handling your on-page SEO. But as you look at your page you start to wonder, “Is there something I could be doing off-page? Is there such a thing as backlink building?” If you’ve been wondering about off-page SEO, read on to learn more about how it can boost your Google ranking.
What is Off-Page SEO?
Off-page SEO refers to the activities conducted outside of your own website to improve its search engine rankings and visibility. While on-page SEO focuses on optimizing your website’s content and structure, off-page SEO involves building external signals and promoting your site to increase its authority, relevance, and trustworthiness in the eyes of search engines. Some common off-page SEO techniques include: Link building: Acquiring high-quality backlinks from reputable and relevant websites is crucial for off-page SEO. These links act as “votes of confidence” for your site and can improve its search engine rankings. However, it’s important to focus on quality rather than quantity, as search engines value authoritative and relevant links. Do things acquire: earned links. Acquiring earned links, also known as natural or organic links, involves gaining backlinks to your website. These links are obtained through the merit of your content, expertise, or brand reputation. Don’t actively seek, swap or paying for them.
Remember, acquiring earned links takes time, effort, and a focus on providing value to your audience and industry. By consistently creating outstanding content, building relationships, and demonstrating expertise, you can naturally attract organic backlinks that boost your website’s authority and search engine rankings. Here are also a bunchmore ideas to acquire backlinks. Here are also some other examples of actions you can take to acquire earned links:
Remember, off-page SEO is an ongoing process that requires consistent effort and a focus on building genuine relationships, creating valuable content, and providing a positive user experience. To put it simply, off-page SEO is search engine optimization that happens off your page. If done right, off-page SEO (also called off-site SEO) can improve your rankings within search engine results pages (SERPs). Off-page SEO allows you to be in control of your brand.![]() Why Does it MatterWe don’t blame you for wondering this. If you’ve got some good SEO going on your own site you might think that’s enough. But the truth is SEO off your page is just as important as on your page. While we don’t know the exact math Google uses, we do know that it loves seeing your business and website name in other places besides your website. Listen to Gary Illyes talk about sentiment here. More importantly, taking control of SEO that’s off your site allows you to take control of your brand. Picture this a second: You have a growing real estate company. It’s going so well that your client list is bursting. Then, one day, a client’s dream home got an offer before they had the chance to submit one. It’s no one’s fault; it happens. You remind your client that there are more houses out there and assume everything is fine – until you check Twitter. Not only is your client upset, but they’re also tweeting about what happened. If the only web presence you have is your website, people might see your customer’s one-sided tweet instead of all the other great things your company has to offer. This is why it’s crucial that you take control of your brand now before someone else does. Plus, with you at the reigns of your off-page SEO, what people say about your company won’t matter as much because of all the positive content already out there. The more popular the website, the better the backlink.![]() BacklinksA backlink is when another website links back to your website. It is three of the strongest forms of off-site SEO. There are two types of backlinks:
Social media marketing lets you connect with your customers on a personal level.![]() Social Media MarketingSMM (social media marketing) is great for off-page SEO. It allows you to interact with your customers, promote deals, and delight followers with content. It also increases the soical signals to the content on your website and Google can hear the sentiment. Take, for instance, a blog post. You’ve just posted a great blog about a service you provide. By posting on your socials you’re not only putting your business name out there, but you’re also linking back to your main website. Social media is also great for connecting with customers. Let’s take another look at the situation from above. If you have a Twitter account you could reply to the client’s tweet and let them know you’re just as upset about what happened and want to make things right and Google can understand that and if people are talking about you positively or negatively it can understand that as well. Social media platforms provide powerful tools for managing and shaping your online reputation. By actively engaging with your audience, addressing feedback, and showcasing your brand’s values, you can effectively manage your reputation and establish a positive online presence. Social media allows you to directly communicate with customers, respond to their inquiries or concerns, and provide timely support. By promptly addressing and resolving issues publicly, you demonstrate transparency and a commitment to customer satisfaction, which can enhance your brand’s reputation. Additionally, sharing valuable content, industry insights, and positive customer experiences on social media helps build trust and credibility. By consistently monitoring and participating in conversations about your brand, you can proactively manage your reputation, shape public perception, and foster a positive online image. Get the Off-Page SEO You Need Today!Find out more by talking to the experts today! We’ll craft you a marketing plan that works for you to increase your ranking and grow your business. EWR Digital is a great marketing and SEO agency that’s been helping businesses grow since opening its doors in 1999. Get to know us better. Interested in a 20-minute call with one of our SEO experts? What is Off-Page SEO? | EWR Digital – Houston, TX Via https://www.ewrdigital.com/blog/what-is-off-page-seo
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